How Roy Carter Escaped the 9–5 Grind with Simple Digital Products

Meet Roy Carter—just an “ordinary guy” from Chester, England, who once worked 18-hour days running a high-stress recruitment agency. It nearly cost him his life. But today he’s living it up in sunny Cyprus, making money online, sipping beers by the beach and working only a couple of hours a day.

This is the story of how Roy turned his life around using one of the simplest, most overlooked business models out there... Creating and selling digital info-products.

Roy was drowning in debt, stressed to the max, and carted off in an ambulance with what felt like a heart attack (turns out it was a severe esophagus spasm - scary enough). The doctor gave him a choice: change your lifestyle or risk the real thing next time.

With no plan B, Roy turned to the internet. He started learning everything he could about affiliate marketing, selling other people’s digital products for commission. It worked… kind of. He made some money, but not enough.

Then he had his “lightbulb moment.” Every successful marketer he followed had one thing in common: their own products. They weren’t just affiliates they were creators, with armies of affiliates selling for them.

So, Roy created his first info-products. Simple eBooks in niche markets like horse racing and teenage weight loss. The result? Instant income boosts. More books meant more streams of money, and before long, things were really rolling.

One niche alone (he’s still keeping this one secret!) made him over £10,000 in a single day.

But here’s the part that’s really interesting... Roy doesn’t overcomplicate things. He’s a big fan of the “uncomplicated way” to make money online. He once created an entire info-product business in under two hours using private label rights (PLR) content. For under $200, he bought a ready-made eBook, added five cheap articles, redesigned the graphics, rewrote the sales page using easy-to-use software, and launched a website using a drag-and-drop builder. Done.

His message? It’s not magic. It’s method.

Here’s the 3-step formula Roy swears by:

1. Find a hungry market with money to spend. Think golfers, boat owners, pet lovers - people obsessed with their hobbies.
2. Find out what they want. Look at Amazon bestsellers, ClickBank’s top products, and read forums to see what questions people are asking.
3. Sell them the answer. Package a solution (like a short guide or checklist) and offer it in a simple, easy-to-buy format.

“I just keep it simple,” Roy says. “I don’t do tech. I don’t do stress. I just do little projects that earn money on autopilot.”

So if you’re stuck in your time-demanding job, overwhelmed trying to figure out how to make some extra money online, Roy’s story is living proof that you don’t need to be a marketing guru or a tech genius. You just need a plan, a little focus, and the willingness to take action.

Who knows? Next time, it might be you answering emails from a beach with a beer in hand.

Watch Roy's full seminar presentation below.