How Ben Lowrey Turned Guitar Lessons into an Online Business (And What You Can Learn From It)

If you’ve ever felt like you needed tech skills, startup cash, or a big office to make money online, Ben Lowrey’s story is about to refresh your thinking.

Ben started just like many of us - broke, working odd gigs as a guitarist, and scraping by. But everything changed when he discovered personal development seminars and the power of the internet.

Inspired by names like Tony Robbins and mentors like Mark Anastasi, he started soaking up marketing knowledge. Over time, it clicked. He could package his guitar teaching skills into a digital product and sell it online.

Ben built a site called VGuitarLessons.com, where he sold downloadable video guitar lessons. However, instead of just pushing a product, he gave away 12 free guitar lessons on YouTube. These free videos generated organic traffic - over 150 email subscribers a day with zero ad spend. That traffic flowed into his sales funnel where he then offered individual lessons for $12.95 each.

Ben’s approach wasn’t fancy. He used a basic Sony camcorder perched on a pile of books. No film crew. No studio. Just consistency, clarity, and creativity. You don’t need perfect equipment, just a clear message and something useful to share.

He then launched a second business - YourOnlineCashSystem.com - where he taught others how to build passive income businesses through a free 12-part audio course. Again, he used YouTube to drive traffic this time turning audio recordings into video slideshows. You don’t have to be on camera to succeed. Just get your message out there.

Ben’s greatest lesson? Keep it simple and consistent. Don’t let overwhelm derail you. Build your business in bite-sized chunks. You don’t need to conquer the world overnight, just make progress daily.

His success wasn’t about being the most tech-savvy or working the hardest. It came from showing up every day and doing what he could with what he had.

So if you’re wondering whether you can really build a business online, take it from Ben Lowrey. If you’ve got a passion, a bit of creativity, and the willingness to learn as you go, the answer is a resounding yes.

Watch his full presentation below.